Founder & CEO, Dema Najjar, is an established tastemaker, entrepreneur, investor and financier with a deep understanding of today’s luxury consumer and the medical spa category.

Through her previous investment in a premium, non-surgical cosmetic treatment clinic in Dubai, she has a thorough understanding of what’s required to launch a best in class offering that will exceed luxury market expectations.

Dema is passionate about educating her clients about the benefits of taking a truly holistic approach to maintaining and enhancing appearance as they do overall health. She has seen firsthand the difference this thinking makes in encouraging the best possible results.

This perspective combined with her connections to leading medical professionals, brands and discerning clientele encouraged her to open D Luxe.

She will lead clinic operations and business strategy.